Bonitasoft Benefits

Bonitasoft is undergoing a major strategic transformation ; evolving from a BPM-first company into an AI-powered orchestration platform that empowers business teams to automate complex workflows without being tied to rigid or costly ecosystems.

We’re preparing to launch an entire portfolio of AI-native products. Our legacy BPM platform, Bonita, remains a core part of our offering, now enhanced with AI capabilities.

In this context, we’re hiring a Senior Product Marketing Manager to lead the positioning, messaging, packaging, and enablement across our product lines. You'll serve as the voice of the product in the market, working closely with Product, Sales, and Marketing to drive adoption, clarity, and differentiation.

This is a strategic and executional role: you’ll define the product story, create impactful launch assets, orchestrate enablement efforts, and ensure Sales, Content, and Growth teams are fully equipped to succeed.

You’ll work hand-in-hand with our Growth Product & GTM Strategist, who leads brand and campaign initiatives, to ensure perfect alignment between product messaging and market execution.

Your role

You won't just deliver messaging, you'll shape a brand-new identity. Your work will define how we compete, how we win, and how we are perceived for the next decade.

Product positioning & messaging

You will own and refine the strategic positioning of both our legacy BPM platform and our new AI-native products. You'll craft a narrative that speaks to multiple audiences, from operations leaders and transformation executives to IT architects.

→ For example, you might turn a technical feature into a concrete benefit for compliance teams managing high-stakes workflows. Your messaging will not only clarify the value of each product but also tie them together under a cohesive, future-proof value proposition.

Go-to-market execution & enablement

You'll play a hands-on role in translating strategy into action by producing the assets that make launches successful. This includes sales decks, messaging guides, one-pagers, and objection-handling sheets tailored to sales and partner teams.

→ For example, if we release a feature, you’ll create the content that helps the field pitch it to CIOs and automation leads. You'll also lead internal enablement sessions, making sure the narrative sticks and that front-line teams feel confident and equipped.

Market intelligence & strategic packaging

You’ll be our internal radar on competitive and category shifts, ensuring our messaging and pricing stay ahead of the curve. This means tracking players in the AI Space and identifying where we differentiate. You’ll collaborate with Product and the executive team on packaging logic.

→ Your goal: make sure our offer design resonates and converts.

Brand alignment & GTM collaboration

In close partnership with our Growth Product & GTM Strategist, you’ll make sure that what we say about our products aligns perfectly with our evolving brand. You’ll help manage the narrative shift from Bonitasoft’s historical identity to a bold new positioning.

What to expect ?

• Month 1: Discovery & Immersion: build product, market, and team understanding

• Month 2: Positioning & Planning: Start owning messaging and strategic direction

• Month 3: Execution & Impact: Deliver strategic assets, drive cross-functional success

Who are you?

• Highly autonomous, proactive, and ownership-driven

• Senior experience in Product Marketing roles in B2B SaaS or automation tech

• Proven success in multi-product launches, repositioning efforts, or strategic narrative development

• Familiar with or strong curiosity about AI-first technologies, and fluent with the modern tech stack

• A strategic communicator with strong hands-on execution capabilities

• Adept at translating technical concepts into buyer-centric messaging

• Experienced in working cross-functionally across Product, Sales, and Marketing

• Fluent in English and French

Hiring process

1. Introduction with our Talent Acquisition
In your first conversation with Christelle, we’ll introduce you to Bonitasoft, our values, and our mission. We’ll also take the time to learn about your background, motivations, and aspirations.

2. Put your skills into action
Showcase your skills through a business case.

3. Meet your future manager.
Next, you’ll have a discussion with Candice, our VP Marketing. This will be an opportunity to talk about the challenges and opportunities related to the role, as well as to better understand the team dynamics and ongoing projects.eam.

4. Final Interview
Finally, you’ll meet with Charlotte, our VP of People, to wrap up the process and answer any remaining questions. This final conversation is meant to ensure that you can fully envision yourself at Bonitasoft and that you share our ambitions.